Research

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Publications

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Some publications:

Thorbjørnsen, H., Pedersen, P.E. and Nysveen, H. (2008). Categorizing networked services: The role of intrinsic, user network and complement network attributes. To appear in European Journal of Marketing.

Fensli, R., Pedersen, P.E., Gundersen, T. and Hejlesen, O. (2008). Sensor acceptance model - measuring patient acceptance of wearable sensors. Methods of Information in Medicine, Vol. 47, No. 1, pp.

Nysveen, H. and Pedersen, P.E. (2007). Explaining intention to use an online movie service: Moderating effects of gender and age. Beta - Scandinavian Journal of Business Research, No. 2, pp.

Henriksen A. and Pedersen, P.E. (2007). The Application of Structural Equation Modelling in Information Systems Research . Presented at The 15th European Conference on Information Systems. St. Gallen, Switzerland, June 6-9.

Nysveen, H., Pedersen, P.E. and Aas, T.H. (2007). Service Innovation Methodologies II. How can new product development methodologies be applied to service innovation and new service development? Research Report No 141, Agder University , Kristiansand, Norway.

Thorbjørnsen, H., Pedersen, P.E. and Nysveen, H. (2007). This is Who I am: Identity, Expressiveness and the Theory of Planned Behavior.  Psychology & Marketing, Vol. 24, No. 9, pp. 763-785.

Methlie, L.B. and Pedersen, P.E. (2007). Business Model Choices for Value Creation of Mobile Services. Info - The journal of policy, regulation and strategy for telecommunications, Vol. 9, No. 5, pp. 70-85.

Thorbjørnsen, H., Pedersen, P.E. and Nysveen, H. (2007). Categorizing Mobile Services. Presented at the Johan Arndt Conference. April, 24-26. Oslo, Norway

Nysveen, H. and Pedersen, P.E. (2007). Service Innovation Methodologies I. Research Report No 134, Agder University College, Kristiansand, Norway.

Pedersen, P.E., Methlie, L.B., Nysveen, H., Gjerde, I. Godø. H, Henten, A., Ling, R., Oleshchuk, V. and Reichert, F. (2007). Structural conditions, business models and customer value in heterogeneous network services – A pre-study of five service areas. SNF Report No 02/07. Institute for Research in Economics and Business Administration, Bergen, Norway. (Available from SNF ).

Pedersen, P.E. and Munkvold, B.E. (2007). Value creation of mobile tourism services. Evaluating the value creation concerns of the Norwegian MOVE project. Research Report No 130, Agder University College, Kristiansand, Norway.

Methlie, L.B. and Pedersen, P.E. (2006). Experiences from Business Model Studies of Mobile Services in Norway. Presented at the Workshop on Mobile Innovations and Innovation Systems in the Nordic and Baltic Region, Lyngby, Denmark, September 1.

Akselsen, S., Bjørnvold, T.A., Egeland, E., Evjemo, B., Grøttum, K.J., Hansen, A.A, Høseggen, S., Munkvold, B.E., Pedersen, P.E., Scürmann, A., Steen, T., Stikbakke, H, Viken, A. and Ytterstad, P. (2006). MOVE – a summary of project activities and results (2004-6). Telenor R&I Research Report R17/2006. Telenor R&I, Oslo, Norway.

Pedersen, P.E., Munkvold, B.E., Akselsen, S. and Ytterstad, P. (2006). The Business Model Concept – Relevance for Mobile Tourism Services Innovation and Provision. Telenor R&I Research Report R9/2006. Telenor R&I, Oslo, Norway.

Methlie, L.B. and Pedersen, P.E. (2005). Service Innovation – New Service Development with Deep Involvement of Users and Value Networks. SNF-Report, No.32/05. Institute for Research in Economics and Business Administration, Bergen, Norway. (Available from SNF ).

Pedersen, P.E. (2005). Tjenesteinnovasjon og tjenestekategorisering. Variasjon i tjenesteegenskaper og betydning for innovasjonsprosesser og innovasjonstyper. SNF-Report, No. 24/05. Institute for Research in Economics and Business Administration, Bergen, Norway.  (Available from SNF ).

Gressgård, L.J., Methlie, L.B., Nysveen, H., Pedersen, P.E. og Thorbjørnsen, H. (2005). Hvordan påvirker valg av forretningsmodell opplevd kundeverdi i mobile tjenester? Magma, Vol. 8, No. 5, pp. 49-57  

Methlie, L.B. and Pedersen, P.E. (2005). Network effects and intrinsic attributes of mobile services: Mapping perceived service values on business model choices. Presented at the Hong Kong Mobility Roundtable, 2005, Hong Kong, June, 1-3.draft pdf version

Nysveen, H., Pedersen, P.E., Thorbjørnsen, H. (2005). Explaining intention to use mobile chat services: Moderating effects of gender.  Journal of Consumer Marketing, vol. 22, no. 5, pp. 247-256..  

Pedersen, P.E., Methlie, L.B., Gressgård, L., Nysveen, H. and Thorbjørnsen, H. (2005). An exploratory study of the relationships between mobile data services business models and customer value. SNF Report no 13/2005, Foundation for Research in Economics and Business Administration, Bergen, Norway. (Available from SNF )  

Nysveen, H., Pedersen, P.E., Thorbjørnsen, H. (2005). Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons. Journal of the Academy of Marketing Science, vol. 33, no. 3, pp. 330-346.  

Nysveen, H., Pedersen, P.E., Thorbjørnsen, H. and Berthon, P. (2005). Mobilizing the Brand: The Effect of Mobile Services on Brand Relationships and Main Channel Use.   Journal of Service Research, vol. 7, no. 3, pp. 257-276. 

Pedersen, P.E. (2005). Instrumentality challenged: the adoption of a mobile parking service. In Ling, R. and Pedersen, P.E. (2005) Mobile Communications: Re-negotiation of the Social Sphere. London, Springer pp. 373-388.

Pedersen, P.E. (2005). Innovative adoption as commercialization of new mobile services. In Ling, R. and Pedersen, P.E. (2005) Mobile Communications: Re-negotiation of the Social Sphere. London, Springer pp. 367-372.

Ling, R. and Pedersen, P.E. (2005) Mobile Communications: Re-negotiation of the Social Sphere. London, Springer.

Nysveen, H., and Pedersen, P.E. (2005): "Search Mode and Purchase Intention in Online Shopping Behavior", International Journal of Internet Marketing and Advertising, Vol 2, No. 4, pp. 288-306. (previous draft pdf version)

Pedersen, P.E. (2005). Adoption of mobile Internet services: An exploratory study of mobile commerce early adopters.  Journal of Organizational Computing and Electronic Commerce, vol. 15, no 3, pp. 203-221.  

Nysveen, H., Thorbjørnsen, H. and Pedersen, P.E. (2004): "Competitive Advantages for Broadcast Companies: Effects of WebTV Channel Addition on Consumer-Brand Relationships", To appear in International Journal on Media Management. (Earlier draft in pdf)

Nysveen, H. and Pedersen, P.E. (2004) "Consumers' Willingness to Pay for Services in Digital Networks: Challenges for Future Research", Presented at the Fourth International Conference on Electronic Business (ICEB), Beijing, December 5-9.

Nysveen, H. and Pedersen, P.E. (2004). An exploratory study of customers’ perception of company web sites offering various interactive applications: Moderating effects of customers’ Internet experience.  Decision Support Systems, 37, 137-150.

Nysveen, H. and Pedersen, P.E:. (2004). Consumers' willingness to pay for services in digital networks - a literature review. SNF-Working Paper No. 04/2004. Foundation for Research in Economics and Business Administration, Bergen, Norway. (Available from SNF ).

Pedersen, P.E. and Methlie, L.B. (2004). Exploring the relationship between mobile data services business models and end-user adoption. Presented atr the Fourth IFIP Conference on e-Commerce, e-Business, and e-Government (I3E). (pdf)  

Nysveen, H., Thorbjørnsen, H. and Pedersen, P.E. (2003). Effects of WebTV on Consumer-Brand Relationships. SNF Working paper no 45/03. Foundation for Research in Economics and Business Administration, Bergen, Norway. (Available from SNF ).

Nysveen, H., Pedersen, P.E. and Thorbjørnsen, H. (2003). Using mobile services to strengthen brand relationships: The effects of SMS and MMS channel additions on brand knowledge, satisfaction, loyalty and main channel use. SNF-report no. 22/03. Foundation for Research in Economics and Business Administration, Bergen, Norway. (pdf) (Available from SNF also).

Pedersen, P.E., Nysveen, H. and Thorbjørnsen, H. (2003). Identity expression in the adoption of mobile services: The case of multimedia messaging services. SNF Working Paper No. 26/03. Foundation for Research in Economics and Business Administration, Bergen, Norway. (pdf)  

Nysveen, H., Methlie, L. and Pedersen, P.E. (2003). Tourism web sites and value-added services: The gap between customer preferences and web sites offerings.  Information Technology & Tourism, 5: 165-174.

Pedersen, P.E. and Nysveen, H. (2003). Usefulness and self-expressiveness: extending TAM to explain the adoption of a mobile parking service. Presented at the 16th Electronic Commerce Conference, Bled, Slovenia, June 9-11.  (draft in pdf)  

Pedersen, P.E. (2003). Instrumentality challenged: the adoption of a mobile parking service. Accepted for presentation at the 4th International Conference on the Social and Economic Meanings of Mobile Communications, Grimstad, Norway, June 22-24.  (draft in pdf)  

Pedersen, P.E. and Ling, R. (2003). Modifying adoption research for mobile Internet service adoption: Cross-disciplinary interactions. Presented at HICSS-36, Hawaii, Jan 6-9. (Best paper nomination)  (pdf)  

Pedersen, P.E. and Nysveen, H. (2002). The adoption of a mobile parking service: instrumentality and expressiveness. SNF-Working Paper no. 76/02. Foundation for Research in Economics and Business Administration, Bergen, Norway. (pdf)  

Nysveen, H. and Pedersen, P.E. (2002). Individual and cross media communication in converging media environments. A review of research on the antecedents and effects of communication using various media in marketing contexts. SNF Working Paper No. 65/02. Foundation for Research in Economics and Business Administration, Bergen, Norway. (pdf)

Pedersen, P.E., Nysveen, H. and Thorbjørnsen, H. (2002). The adoption of mobile services: A cross service study. SNF-report no. 31/02. Foundation for Research in Economics and Business Administration, Bergen, Norway. (pdf) (Available from SNF also).  

Pedersen, P.E. and Nysveen, H. (2002). Search mode and purchase intention in online shopping behavior. Working Paper, Agder University College and Norwegian School of Economics and Business Administration  (pdf)

Pedersen, P.E. and Nysveen, H. (2002). Using the theory of planned behavior to explain teenagers' adoption of text messaging services. Working Paper, Agder University College. (pdf)  

Pedersen. P.E. (2002). The adoption of text messaging services among Norwegian teens: development and test of an extended adoption model. SNF-report no. 23/02. Foundation for Research in Economics and Business Administration, Bergen Bergen, Norway. (draft in pdf) (Available from SNF also)  

Methlie, L.B. and Pedersen, P.E. (2002). A taxonomy of intermediary integration strategies in online markets. Presented at the15th Bled Electronic Commerce Conference, Bled, Slovenia, June 17-19. (draft in pdf)

Methlie, L.B., Nysveen, H. og Pedersen, P.E. (2002) Strukturelle endringer i reiselivsnæringen ved overgangen til den elektroniske markedsplassen: Effekter på integrering, mediering og samhandling. SNF-resport no. 4/02. Institute for Research in Economics and Business Administration, Bergen, Norway. (Available from SNF)

Fernström, G., Hellman, P., Lexhagen, M., Lindqvist, L.J., Nysveen, H.. Pedersen, P.E. och Thorbjørnsen, H. (2002). Kan turistnäringen bygga varumärkerelationer via Internet? Rapport R 2002:8, European Tourism Research Institute, Östersund, Sweden. (Available from ETOUR)

Pedersen, P.E. and Ling, R. (2002). Mobile end-user service adoption studies: A selective review. Working Paper. Agder University College and Telenor R&D, Grimstad/Oslo, Norway  (pdf)

Pedersen, P.E. and Methlie, L.B.  (2002). Understanding mobile commerce end-user adoption: a triangulation perspective and suggestions for an exploratory service evaluation framework. HICSS-35, Hawaii, US, Jan 7-10, 2002. (Best paper nomination)  (pdf)

Thorbjørnsen, H., Supphellen, M., Nysveen, H. and Pedersen, P.E. (2002). Building Brand Relationships Online: A Comparison of Two Interactive Applications.   Journal of Interactive Marketing, 16, 17-34.

Pedersen. P.E. (2001). Adoption of mobile commerce: An exploratory analysis. SNF-report no. 51/01. Foundation for Research in Economics and Business Administration, Bergen Bergen, Norway. (draft in pdf) (Available from SNF soon)

Pedersen, P.E. (2001). Mobile end-user service adoption studies: A selective categorization. Presented at InterMedia Workshop on Mobility, Oslo, Norway, November 20.

Pedersen, P.E. (2001) Verdikjedeintegrering og samarbeidsmodeller i mobil handel. In Ulset, S. (red.) Fra summetode til informasjonsportal. pp. 171-192. Fagbokforlaget. Bergen, Norway (pdf) (large file)

Pedersen, P.E and Nysveen, H. (2001). Bruk av ulike informasjonstjenester på Internett ved produktsøk. SNF-report no. 42/01. Foundation for Research in Economics and Business Administration, Bergen , Norway. (Available from SNF)

Methlie, L.B.and Pedersen, P.E. (2001). Understanding business models in mobile commerce. Presented at Wireless World Research Forum, Ericsson Research Center , Kista, Sweden, September 17-18.

Pedersen, P.E. (2001). Understanding mobile commerce end-user adoption: a triangulation perspective. Presented at Wireless World Research Forum, Nokia Research Center , Helsinki, Finland, May 10-11. (MSword).

Pedersen, P.E. (2001). Adopsjon av mobil handel (m-handel) - en forstudie. SNF Rapport nr. 07/2001, Stiftelsen for samfunns- og næringslivsforskning, Bergen Norway (draft/utkast i pdf) (Available from SNF)

Pedersen, P.E. (2001). An adoption framework for mobile commerce. In Schmid, B., Stanoevska-Slabeva, K and Tschammer, V. (eds.). Towards the E-Society. pp. 643-656. Kluwer Academic Publishers, Massachusetts, US. 

Nysveen, H., Pedersen, P.E. og Thorbjørnsen, H. (2001). Merkerelasjoner via Internett En sammenligning av statisk nettsted, nettsted med kundefellesskap og personalisert nettsted som applikasjoner for å bygge merkerelasjoner via Internett . SNF-Report no. 12/2001. Foundation for Research in Economics and Business Administration, Bergen Bergen, Norway.

Methlie, L.B., Nysveen, H. og Pedersen, P.E. (2000). Kundeatferd ved bruk av nettbank og andre kanaler Utvikling i kundeatferd fra januar 1998 til oktober 2000. SNF-Report no. 76/2000. Foundation for Research in Economics and Business Administration, Bergen, Norway. (Available from SNF)

Pedersen P.E. and Nysveen H. (2000). Shopbot banking: An experimental study of shopbot effects on customer loyalty.  International Journal of Bank Marketing, 19, 146-155.

Pedersen P.E. and Methlie L.B. (2000) Tjenesteintegrators forretningsmodeller i elektroniske markeder. Magma, 4, 83-96.

Pedersen, P.E. (2000). Behavioral effects of using software agents for product and merchant brokering: An experimental study of consumer decision making. International Journal of Electronic Commerce, 5, 125-141

Nysveen, H., Pedersen, P.E. and Thorbjørnsen, H. (2000). Hvordan kan reiselivsbedrifter bygge merkerelasjoner på Internett. SNF Report no. 37/00. Foundation for Research in Economics and Business Administration, Bergen Bergen, Norway.

Methlie, L.B. and Pedersen, P.E. (2000) MAP-IT: A Model of Intermediary Integration Strategies in Online Markets, SNF Working paper no. 26/00.  Foundation for Research in Economics and Business Administration, Bergen, Norway, (pdf).

Pedersen, P.E. and Methlie, L.B. (2000) Tjenesteintegrering i elektronisk handel (Integration strategies in online markets), SNF Report no. 21/00. Foundation for Research in Economics and Business Administration, Bergen Bergen, Norway, (pdf).

Pedersen, P.E. (2000). Structural conditions of integration in electronic markets.  Working Paper (Preliminary Draft), Department of Industrial Administration, Agder University College, (in Norwegian). (pdf)

Pedersen, P.E. (2000). Price strategies in electronic commerce. Magma, Vol. 3, no. 3, pp. 30-41 (in Norwegian). (Unpublished preliminary working paper version in pdf)

Pedersen, P.E. (2000). Integrators and integration strategies in electronic markets. Working Paper, Department of Industrial Administration, Agder University College, (in Norwegian). (pdf)

Pedersen, P.E. (1999). Behavioral effects of using software agents for product and merchant brokering: An experimental study of consumer decision making. Working Paper. The Norwegian School of Economics and Business Administration, Bergen, Norway  (pdf).

Pedersen, P.E. and Nysveen, H. (1999) Shopbot banking: An experimental study of customer satisfaction and loyalty. Working Paper. The Norwegian School of Economics and Business Administration, Bergen, Norway  (pdf)

Pedersen, P.E. (1999) Software agents in electronic commerce. A survey of agent based systems and services in the financial sector (in Norwegian). SNF Report no. 40/99. Bergen: Foundation for Research in Economics and Business Administration. (Available from SNF)

Pedersen, P.E. (1999) An agent based service for product and merchant brokering of financial services (in Norwegian). SNF Report no. 39/99. Bergen: Foundation for Research in Economics and Business Administration. (Available from SNF)

Pedersen P.E., Nysveen H., & Jensen, L.M. (1999) An experimental study of banking customers using agent based financial service (in Norwegian)  . SNF Report no. 38/99. Bergen: Foundation for Research in Economics and Business Administration.  (Available from SNF)

Methlie, L.B. & Pedersen, P.E. (1999) Multimedia Banking. Strategic positions, new technology and new competitive structures (in Norwegian).  SNF Report no. 41/99. Bergen: Foundation for Research in Economics and Business Administration. (Available from SNF)

Pedersen, P.E. (1997) Validating a Neural Network Application - The Case of Financial Diagnosis. Computers in Human Behavior. 4: 505-515 (pdf).  

Pedersen, P.E. (1997). Validating a connectionist model of financial diagnosis. In Weigend, A.S., Abu-Mostafa, Y. & Refenes A.P. (Eds.) Decision Technologies for Financial Engineering, pp. 138-151. Singapore: World Scientific (pdf).

Pedersen, P.E. (1996) A theoretical-methodological comparison of different perspectives on financial diagnosis (in Norwegian), Beta, 2/96 (pdf).